Marketing Executive

Department: Sales & Marketing

Location: Ahmedabad

Employment Type: Full-time

Role Overview:

Mivanta, a forward-looking venture by Mantra Softech, is looking for an energetic and result-oriented Marketing Executive to drive awareness and demand for our wide range of digital security and surveillance products. The ideal candidate will support both digital and on-ground marketing efforts, helping to expand Mivanta's market presence and generate leads across B2B channels including system integrators, resellers, and corporate clients.

Key Responsibilities:

• Plan and execute multi-channel marketing campaigns, including digital (SEO, email, social media) and offline strategies (exhibitions, industrial visits).
• Generate and nurture qualified leads through field visits, networking, and digital outreach.
• Coordinate with the creative and product teams to develop marketing collateral—brochures, flyers, case studies, and video content.
• Manage Mivanta's online presence on platforms like LinkedIn, Google, and industry-specific directories.
• Conduct market research and competitor benchmarking to identify opportunities and trends in the security technology sector.
• Support the sales team by preparing marketing presentations, product decks, and proposal content.
• Track and report campaign performance metrics with actionable insights.

Key Skills:

• Strong communication and presentation skills with a B2B focus
• Knowledge of industrial or technology product marketing preferred
• Hands-on experience with digital marketing tools like SEO, Google Ads, Meta Ads, and LinkedIn campaigns
• Creative mindset with attention to detail and branding consistency
• Multilingual: English, Hindi, and local language proficiency preferred

Preferred Qualifications:

• Bachelor's Degree in Marketing, Communications, Business, or related field
• Digital Marketing Certification (e.g., Google, HubSpot, or equivalent) is a plus
• Previous experience in B2B or electronics/security product marketing is advantageous

Experience Required:

1 to 3 years of experience in a marketing or business development role, ideally in the technology, electronics, or security solutions sector

Compensation:

• ₹2.5 - ₹4.0 LPA (depending on skills and experience)
• Performance-linked incentives
• Reimbursement for field travel and client visits
• Mobile and internet allowance for remote work or marketing campaigns

Growth Opportunities:

At Mivanta, your growth is tied to your impact. Marketing Executives who show strong performance and strategic thinking can grow into roles such as Senior Marketing Executive, Brand Manager, or Business Development Manager.